We want to help you find your place in the universe you reside in . For this, we need to consider and investigate the ecosystem, such as the companies that provide similar products or services, the leading companies in the market; analyzing their functioning and allowing us to elaborate a strategy that heightens your essence and allows us to differentiate ourselves.
This produces a document called brief, which will serve as a guide throughout the whole process.
Once we have gotten to know your essence , your team and your goals, we take on the load of creative work.
This process is much more than what you would think; it s not only sketching and finding inspiration. In this stage, we explore different lines, we think of distinct solutions and we experiment with diverse concepts, always taking into consideration the universe and strategy.
A concept is produced, we condense the possible solutions in a document using words and referential stylescapes for our objective.
We execute a based visual line after our session of discovery and conceptualization. We create sample materials to visualize a panorama of the complete system, and after iterating this base, we produce the rest of the applications.
This produces the brand, and the first assets that begin to give it an essence and identity of its own.
In the finishing touches, it is necessary to face the real world and the actors that will use it.
In this phase, the great majority of the assets are produced, they are tested with real applications. Revising if these tests work in accordance with the initial plans , or if adjustments are needed.
Once this testing and user training stage is finished, a guide and folder with all necessary assets, such as vectors, colorimetry, measurements and adequate and inadequate uses for the brand, is delivered.
The effort s of building a brand and our corporate communication dont end at the delivery of the manual of identity, in a world that is ever changing, your brand needs to be the same and we follow you along this evolution.
Aside from the range of our project, it is important to consider that a brand is like a tree, it must be nurtured and taken care of to grow into its maximum splendor, and it has to be trimmed every once in a while to keep blossoming with the passing of time.