Artisanal pizza requires plenty of passion, therefore, when Tito Luigi contacted us, we knew we had to translate it into their project, and as a good artisanal pizza, the cooking process was precise, and the ingredients fresh and carefully chosen. The branding and applications were traditional elements seeking to portray pizza as the main element, supplemented by other characteristics of the eighties, such as handcrafted typography, cardboard textures and electric color palettes.